A Digital Activist, Consultant, Advisor, and Writer
Embracing all challenges by applying digital tools
and creating solutions that not only result in new opportunities but also positive change.
It's the digital way.
This is me
I am a digital media executive with extensive experience in Latin America and the US Hispanic market, specifically leading teams and combining content and journalism with business development and sales expertise. I served as team leader, managed complex media P&Ls, and headed operational responsibilities in various positions at Entravision, Univision, Yume, The Miami Herald, Tribune Company, and Televisa.
Content Strategy Writing Marketer
Campaign Management Ad Operations specialist Social Media Branding Monetization Acquisitions Peabody Award Winner Ad Network operations
I advise companies
on all aspects of their digital initiatives, from web design to content creation, monetization
I breathe digital; content runs strongly through my veins. And how I think and generate content. I get immersed in the design and structure of sites and their technologies. The digital world is the first medium that intertwines all parts of the business. One area cannot exist without consideration of the other. And everyone is affected by the other.
Due to my background in professional journalism at the beginning of my career, my natural fit is more closely aligned with media companies and their digital transformation efforts. However, I was also drawn to design and technology and how all these elements must work together. I am a digital media executive with over 20 years of experience managing digital divisions. I was born in Richmond, Virginia, and then raced in Buenos Aires, Argentina. I moved back to the US for my master's degree and worked for top media companies, holding C-level positions in various digital areas.
The 2020 pandemic prompted us to take a closer look and make some changes. And with every suffering moment also come opportunities. I decided to open my own company, helping small and mid-sized media companies and digital platforms with their different digital initiatives. Also, big companies in other digital challenges.
Companies I
worked for and learn
Every day that I work for these companies, I learn about life. I know how to communicate effectively, work as a team member, lead a team, and solve problems. Each of these life experiences was equivalent to attending university, and I am grateful for the opportunities they provided me.
I worked with amazing people. What
some of them said
"Solange is an passionate and savy marketer who has in-depth knowledge on how to engage consumers with content."
Peggy Bautista, Vice President, Global Partnerships at NBCUniversal
"Oh, Sol!!!! She is passionate and dependable in all her projects. She is super fun to work with and is someone you want to manage the project you are working on. If she does not know the answer, believe me, she will find it :)."
Alexandra Palau, Email Marketing Consultant, Strategist & Speaker, Loyalty Expert, Email Automation, eCommerce Email Marketing
"Great worker and a formidable online knowledge combination. She understands all the basic technical underpinnings of life online, online media, and content production. Plus a solid knowledge of the Hispanic market."
Bruno Lopez, Senior Advisor, HolaDoctor Inc.
"Solange is the most diligent co-worker I have ever worked with. She is hard working, willing to take risks and always focused on servicing the client".
Emeli Colletta, Senior Marketing & Media Executive, Strategist Board Member
"Solange is not only a pleasure to work with but also extremely passionate about her profession, work, and those who work closely with her. As the person in charge of content acquisition for Univision Online, Solange always manages to obtain just the right content for our audience. More importantly, Solange negotiates the necessary content agreements with no supervision in an effective and efficient manner. Solange is definitely one of a kind and we are all happy that she is part of the company."
Noel Espinosa, Director & Assistant General Counsel- Products at Deloitte
"Solange is a dedicated, cheerful, and enthusiastic individual! This positive disposition allows her to develop strong working relationships with both external clients and various groups within her company.
Solange is highly organized and reliable, certainly was always effective at following up with the Advertising Sales Division to facilitate sales requests quickly and creatively. She has the capability to manage multiple projects simultaneously.
Solange has a solid understanding of the US Hispanic and LATAM Media Marketplace. She also possesses a strong knowledge of various client-facing and backend technical capabilities; this always helped the Sales team in that visions and concepts were quite well received. It was always easy to convey a concept to Solange. I enjoyed working together with Solange; she’d be an asset to any team!"
Tiffany Terrazzano, Senior-Level Growth Strategist Driving Revenue in Sports & Entertainment Media
"Solange was probably the most flexible and noteworthy content executive we ever had at Univision.com. She worked on everything from editorial to wireless and then worked directly with me on the creation of broadband strategy that required an extensive knowledge of Latin American programming offerings that could potentially be sold on an exclusive basis in the United States.
While this was not Solange's natural skill set, she adapted, learned and created a dynamic strategy that I still believe could be the foundation for a leading broadband destination.
She is a unique, talented, and hardworking executive whose intellectual curiosity is difficult to satiate. Net, net, a great talent.
Finally, she is better looking than the picture available on her Linked in profile".
Javier Saraegui, CEO/Founder DangerTV