A Digital Activist, Consultant, Advisor, and Writer
Resume
Professional Summary
I am a digital media executive with over 20 years of experience managing digital divisions. I was born in Richmond, Virginia, raced in Buenos Aires, Argentina, and moved back to the US for my master's degree, working there for the most important media companies in the country with C-level positions in different digital areas,
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The 2020 Pandemic pushes us to look around and make some changes. And with every suffering moment also comes opportunities. So I decided to open my own company, helping small and mid-sized media companies and digital platforms in their different digital initiatives. Also, big companies in other digital challenges.
Skills
Marketer Content Strategy Media & Digital Acquisitions Writing
Digita sales & Ideation Digital Media Monetization Branding
Social Media Ad Network Expert Digital Business Plans Models Creative Initiatives
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Work Experience
2020-upto date
Founder & Co-Owner, CDigital
Offer all digital media services with vast experience in Latin America and the US Hispanic market, explicitly reorganizing traditional media teams into digital operations, always combining the media content with the company revenue goals. Help and manage departments of content, 3rd party acquisitions, business development, and digital sales marketing responsibilities, as well as traffic, digital products, mobile, CTV, and OTT initiatives.
2023-2023
General Manager, Entravision Digital
Manage the office in Argentina with 70 people, from Developers, Client Services Managers, Supply department, Ad Ops, Human Resources, Content, Manage USA team of 30 people. Lead sales team, product and services, 2-year business plan, and P&L. Develop alliances or acquisitions to accelerate the division financial results. Develop team leadership. Provide complete cross-media support services that enable traditional media (TV and Radio) with a powerful ad-stack and value-added services. Assemble a strong motivated and powerful organizational structure that can drive growth, innovation, and profitability in the mid to long term.
2014-2018
Director LATAM, YuMe Inc.
Create strategy to grow video network business into different countries of LATAM. Expand YuMe's publisher and technology footprint across the LATAM media market, including all platforms: online, mobile, tablets and connected TV ecosystem. Develop new businesses for LATAM.
2013-2014
Head of Digital Business Unit, Grupo Clarin
Create strategy and lead the “Digital First” initiative for Clarin, for all its properties: Clarin.com, Ole, Entre Mujeres, iEco, Entretenimiento, Espectáculos, deAutos, Argenprop, etc. Review all content and commercial processes, including editorial, marketing, and finance workflows. Review and develop new areas for the success of the initiative.
1999-2013
Univision Interactive Media
Vicepresident of Univision Partner Group (Publisher´s Network) and Univision Partner Services (Outsourcing division). 2011–2013
Director, Univision Partner Group. 2009–2011
Director, 360 Branded Content, Programming Development and Acquisitions, 2007–2009
Executive Managing Editor, Sales Marketing & Branded Content, 2005–2007
Executive Web Producer, Senior Branded Content Manager, Client Success, 2001–2005
Managing Editor, Univision.com, 1999–2001​
1997-1999
Senior Producer, Univision Television Network
Vicepresident of Univision Partner Group (Publisher´s Network) and Univision Partner Services (Outsourcing division). 2011–2013
Director, Univision Partner Group. 2009–2011
Director, 360 Branded Content, Programming Development and Acquisitions, 2007–2009
Executive Managing Editor, Sales Marketing & Branded Content, 2005–2007
Executive Web Producer, Senior Branded Content Manager, Client Success, 2001–2005
Managing Editor, Univision.com, 1999–2001​
1989-1999
Past Position
Tribune Company, Sun-Sentinel, Staff Editor, business section.
McClatchy, The Miami Herald, Staff Writer-Business section and local news.
Editorial Televisa, ELLE Magazine, Senior Editor.
Editorial Atl[antida, Somos, Para Ti & Gente Magazine. Staff Writer, business, and lifestyle.
Education and Memberships
1995-1997
Florida International University
Master in Investigative Journalism, 1995 -1997
1989-1992
Universidad Católica Argentina
Political Science, 1990-1993
Journalism, 1989-1991
1989-1992
Memberships
Member of the IAB, Online Publishers Association, National Association of Hispanic Journalism, Investigative Reporters and Editors, Poynter Institute, and Society of Professional Journalism.
Honors and Awards
Interests
I breathe digital, and content beats strongly in my blood. And how content is thought and generated. I get immersed in the design and structure of sites and the technologies behind them. The digital world is the first media that intertwines all parts of the business. One area cannot subsist without consideration of the other. And everyone is affected by the other.